Forecasting for Growth

sba.gov Maintaining your momentum means looking forward even as you focus on the present. Forecasting and planning are critical to your continued success. Forecasting for Growth: Strategic Thinking To be effective as a leader, you must develop skills in strategic thinking. Strategic thinking is a process whereby you learn how to make your business vision […]

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What Activities Are Included in Marketing?

SBA.GOV Marketing activities are numerous and varied. They include everything necessary to get a product off of a sketch pad and into the hands of consumers. Marketing includes activities such as: Designing a product to appear desirable to consumers Performing market research and pricing Promoting the product through public relations, advertising, marketing communications, and sales […]

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How Can I Make My Customer Happy While Still Staying True to My Business?

SBA.GOV The American Marketing Association (AMA) defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Sounds complicated, but in order to be a successful marketer and businessperson, you’ll need to follow a few simple steps: Define a […]

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What is a mobile billboard?

From Wikipedia, the free encyclopedia   (Redirected from Billboard trailer) It has been suggested that Driven media be merged into this article. (Discuss) Proposed since March 2015. This article includes a list of references, but its sources remain unclear because it has insufficient inline citations. Please help to improve this article by introducing more precise citations. […]

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What is a billboard bicycle?

From Wikipedia, the free encyclopedia Tricycle billboard in Edinburgh, Scotland. A billboard bicycle (advertising bike) is a type of mobile advertising in which a bike tows a billboard with an advertising message. Billboard bicycles, like some other forms of mobile advertising, offer a cost efficient, targeted, and environmentally friendly form of advertising. Gary Saunders of […]

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Marketing 101

SBA.GOV In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles: All company policies and activities should be directed toward satisfying customer needs. Profitable sales volume is more […]

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Excellent Advertising Tips!

Advertise during peak seasons for your business. Get a memorable phone number, such as 1-800-WIDGETS. Obtain a memorable URL and email address and include them on all marketing materials. Provide Rolodex cards or phone stickers pre printed with your business contact information. Promote your business jointly with other professionals via cooperative direct mail. Advertise in […]

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