Frequently Asked Questions
``Changing the way you feel about advertising.``
The Right Place at the Right Time – Bicycle Banner advertising will steer the message directly to the targeted market, capturing their attention when they are already out and about, shopping, or looking for entertainment.
A Captive Audience – Providing further value to your media schedule. With Bicycle Banner Advertising you can’t turn the page, change the station, or switch to another channel.
Novelty – Because bicycle ads are so unique and innovative, it offers clients an exclusive way to gain the “wow” factor and attract both public and media interest.
Mobility – Unlike stationary billboards, our billboards move. And unlike truck billboards, which are limited to roads, bicycle advertising can go virtually ANYWHERE.
Low start up cost – An Bicycle Banner bicycle billboard cost less than your typical newspaper ad.
Bicycle Banner advertising is a eco-friendly advertising solution.
Bicycle Banner advertising can be used to promote ANYTHING here are some examples:
- Pharmaceutical promotions: In many hospitals, pharma reps are banned from giving out gifts. It can easily be used in a medical campus to promote certain drugs.
- Universities: Companies could take it to university settings to hand out freebies or promote books, food and the like.
- Door-to-door delivery: With the addition of a carrying area in the trailer, it would be a perfect regular promotion for a restaurant, drugstore or pizza delivery service; restaurants would just buy one, and leave their banner up as they took food around.
- Restaurant promotions: Restaurants and food shops can give away free samples and menus in busy pedestrian areas.
- Malls: This would be an excellent addition for a mall; the mall management could license the I Pedal Ads to one person, who could then set up a schedule of promotions for tenants. For instance, the Macy’s chick who gives away perfume samples or the Asian eatery owner giving away chicken samples could travel up and down the mall, livening up the mall scene. Or alternately, the mall management could buy one for the mall, and allow store owners to use it for one hour each week, with prime shopping hours raffled off to tenants.
- Theme Parks and Resorts: One issue when guests get to a destination is to get visitors to spend. How about a mobile promotion to hand out freebies and coupons for shops and restaurants in the park.
- Visitor Bureaus and Chamber of Commerce: Very often, visitor bureau and chamber of commerce staff in a resort area sits behind a counter. Getting out on an I Pedal Ads with coupons, menus and visitor information just might be the ticket to selling tourists on staying an extra night, or just eating dinner out.
- In-car media, including billboards and radio, reach the sum of American consumers on a regular basis. Ninety-eight percent of U.S. residents aged 18 or older have either driven or ridden in a vehicle in the past month and 93% of Americans have listened to AM/FM radio during the past week.
- Americans spend nearly 20 hours in their cars per week and travel more than 200 miles. The average traveler aged 18 or older spends 18 hours and 31 minutes in his or her car per week and covers 224 miles. Key demographic groups including Persons 18 to 34 and Persons 25 to 54 average more time and miles in their cars.
- Mega-milers are more likely to live in high-income households. Thirty-nine percent of mega- milers (those who travel more than 150 miles per week) have a household income of $75,000 or more per year compared with 27% of average Americans (see Appendix A and B of this document).
- Travelers take note of billboard advertising. Seventy-one percent of travelers often look at the messages on roadside billboards and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.
- Digital billboards are making headway nationally. More than half (55%) of travelers have noticed a digital roadside billboard in the past month and nearly one-third (32%) have noticed one in the past week.
- Viewers learn a lot from billboard ads. Billboard viewers recall seeing a wide range of actionable information, including stores and restaurants they later visited, radio and TV programs they were interested in, events they wanted to attend or something funny they shared with friends later that day.
- Transit advertising and street furniture expand outdoor advertising beyond billboards. Fifty-nine percent of travelers aged 18 or older have noticed a public bus, not including a school bus, in the past week and 39% have noticed an advertising message on a bus; nearly half (47%) noticed a bus stop, and taxi cabs have been spotted by 38% of travelers.
- Billboard viewers see AM/FM radio remaining a significant part of their in-car media experience despite changes in audio technology. Ninety-three percent of Americans aged 18 or older listen to an AM or FM radio station for five minutes or more during an average week and more than eight in 10 (81%) billboard viewers agree they will continue to listen to AM/FM radio as much as they do now despite increasing advancements in technology.
- Satellite and Internet radio round out the in-car broadcast media options. Twelve percent of billboard viewers report having a satellite radio subscription and 38% are very or somewhat interested in listening to Internet radio in the car.
- More and more consumers are experimenting with new video platforms that affect their consumption of at-home TV commercials. Thirty-five percent of billboard viewers own a digital video recorder such as a TiVo®, which allows users to time shift programming and even avoid commercials entirely; an equal number have either rented a TV series on DVD or watched episodes On Demand through their cable or satellite TV providers. More than one in four viewers have watched a TV program over the Internet and more than one in 10 have downloaded a show from the Internet.
- Billboard advertising is one of the last messages a consumer receives before making a buy decision. Nearly three-quarters of billboard viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home⎯all times when billboard advertising has the opportunity to be influential.
- Roadside billboards drive store traffic. Nearly one-quarter of billboard viewers say they were motivated to visit a particular store that day because of an outdoor ad message and nearly one- third visited a retailer they saw on a billboard later that week. Half of viewers reported receiving directional information from a billboard and one-quarter said they immediately visited a business because of an outdoor ad message.
4 x 8 Banners $150.00 (Ad trailer holds 2 banners/optional)
4 x 4 Banners $75.00 (Ad trailer holds 2 banners/optional)
Artwork/Set-up $30.00 per hour (If needed) Contact us for artwork needs!
Bicycle Banner Advertising $25.00 per hour (1 banner or 2/optional)
Trailer Banner Advertising $35.00 per hour (1 banner or 2/optional)
Parked Trailer Advertising $25.00 per hour (1 banner or 2/optional)
Direct Mail Service (Call for pricing)
Allow 1-2 weeks for banner design and campaign prep.
Discounts are always available. Our goal is to help you advertise!
Depending on your needs.
We always recommend committing to a long term campaign with a combination of tactics.
Bicycle and Trailer banner advertising works best in 4-6 hour blocks and can be tailored to fit your current campaigns.
We also recommend when using bicycle banner advertising to pass out flyers, wear t-shirts and give out promotional items or something for free to attract more attention to customers.