Advantages of a billboard bicycle

  • Low cost per thousand impressions
  • Environmentally friendly advertising
  • Innovative and eye-catching
  • Delivering high-impact impressions
  • Closer to the point of sale
  • High impact audio and visual combination
  • Ideal for pedestrian areas
  • All weather and season operation
  • Can be Bluetooth and GPS tracking system enabled
  • Riders can handout promotional material or do sampling
  • National, regional or local campaigns

According to research conducted by the Outdoor Advertising Association of America, when compared to other advertising forms such as radio, television, and newspaper, billboard advertising is a more effective form in terms of cost per thousand impressions (CPM).[2] National Public Radio (NPR) in a 2005 news article commented on the billboard bicycles ability to target specific audiences.[3]

Billboard bicycles are human powered, thus they leave no carbon footprint; however, they may contribute to urban traffic congestion and visual pollution.

2. Outdoor Advertising Association of America

3. Tara Boyle, Mobile Billboards Herald Age of Drive-By Ads, National Public Radio, 4/30/2005

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One Reply to “Advantages of a billboard bicycle”

  1. Having a bicycle that’s also a billboard would be a lot of fun. Plus, it’s great to learn that it is so much more effective when compared to other forms of advertising. If I owned a business, I’d skip television commercials and radio things; I’d go with a bike!

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