A billboard bicycle (advertising bike) is a type of mobile advertising in which a bike tows a billboard with an advertising message. Billboard bicycles, like some other forms of mobile advertising, offer a cost efficient, targeted, and environmentally friendly form of advertising. Gary Saunders of Queens, NY, New York, was credited in a 1999 New York Times article as the “brainchild” behind the billboard bicycle concept. Mr. Saunders’ billboard bicycle, the Vital Sign, was geared toward messenger bikes and measured 12″ by 18″. Since the introduction of the Vital Sign several different variations of the billboard bicycle, differing in both size and appearance, have been constructed.
- Bernard Stamler, Neighborhood Report: Manhattan Up Close The New York Times, 10/19/1997