What Is A Billboard Bicycle?

A billboard bicycle (advertising bike) is a type of mobile advertising in which a bike tows a billboard with an advertising message. Billboard bicycles, like some other forms of mobile advertising, offer a cost efficient, targeted, and environmentally friendly form of advertising. Gary Saunders of Queens, NY, New York, was credited in a 1999 New York Times article as the “brainchild” behind the billboard bicycle concept. Mr. Saunders’ billboard bicycle, the Vital Sign, was geared toward messenger bikes and measured 12″ by 18″.[1] Since the introduction of the Vital Sign several different variations of the billboard bicycle, differing in both size and appearance, have been constructed.

  1. Bernard Stamler, Neighborhood Report: Manhattan Up Close The New York Times, 10/19/1997





One Reply to “What Is A Billboard Bicycle?”

  1. Thanks for your comment about how a billboard bike is a cost effective form of advertising. I like how you said that it’s mobile and environmentally friendly. If someone had a business and was considering bicycle advertising, I would assume that they would keep this post in mind.

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