The American Marketing Association (AMA) defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Sounds complicated, but in order to be a successful marketer and businessperson, you’ll need to follow a few simple steps:
- Define a target market.
- Discover what products customers in your target market want to buy.
- Set a price for these products.
- Advertise your product to your customers.
- Make your product available to your customers.