What Activities Are Included in Marketing?


Marketing activities are numerous and varied. They include everything necessary to get a product off of a sketch pad and into the hands of consumers. Marketing includes activities such as:

  • Designing a product to appear desirable to consumers
  • Performing market research and pricing
  • Promoting the product through public relations, advertising, marketing communications, and sales and distribution

Marketing requires the orchestration of everyone who plays a role in the common goal of pleasing the customer. If you’re a small business owner with no employees, you may need to mentally break down the silos separating core business functions and think more holistically in terms of marketing strategies.

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