Marketing activities are numerous and varied. They include everything necessary to get a product off of a sketch pad and into the hands of consumers. Marketing includes activities such as:
- Designing a product to appear desirable to consumers
- Performing market research and pricing
- Promoting the product through public relations, advertising, marketing communications, and sales and distribution
Marketing requires the orchestration of everyone who plays a role in the common goal of pleasing the customer. If you’re a small business owner with no employees, you may need to mentally break down the silos separating core business functions and think more holistically in terms of marketing strategies.